Typography

In terms of typography I obviously wanted to use the same one as Lorde in her digipak.

I went online and searched "Pure Heroine Font" I then clicked on the first link and saw this...

So then I clicked on the font type to download it but it turns out that it is costs money, so I had to look for a similar option.

I found a similar option called Josefin Sans. So I went ahead and downloaded it to my computer.

I then used this font type to edit the text in SONY VEGAS (the music video) and Canva (my digipak).

By using the same font throughout all my work makes it consistent and makes it more similar to Lorde.